91�ε�

Senior Lecturer in Business Systems and Management

I joined the Business School in January 2015 as a visiting faculty member, became a��full-time��Lecturer��in September 2019 and Senior Lecturer in Business Systems and Management in July 2021.

I have taught in various business-related��subjects at the university. Mainly��my expertise is in��teaching and��researching in subjects related to digital technologies, information management, information systems,��computer mediated communication, digital��marketing��and digital business��management.��

I have also previously worked as a visiting faculty member at 91�ε� of Greenwich in the Faculty of Engineering and Science covering modules in Engineering Management courses, mainly involved in teaching and supervising students.

Other References

• HEFCE Gamification Project

Qualifications

• BA in Business Studies – 91�ε� of Wales, Institute Cardiff (UWIC)
• MBA in International Business – 91�ε� of Gloucestershire
• MSc in Marketing and Business Management – 91�ε�
• PhD in Social Media Communication – 91�ε�
  • Thesis title: Message Layering: A grounded theory of overcoming message limitations in social media communication

Teaching Expertise

• E-Business and E-Commerce��
• Information��Systems/Information Management��
• Business Analytics/Big Data/Internet of Things (IoT)��
• Business Intelligence/Artificial Intelligence/Machine Learning��
• Online Marketing/Web Analytics/Search Engine Optimisation��
• Cyber-psychology and Online Behaviour��
• Computer-mediated and Social Media Communication ��
• Marketing and Brand Management��
• Business Research Methods��

Research Interests

• Information Management/Information Systems
• Big Data/Internet of Things (IoT)��
• Computer-mediated Communication (CMC)
• Social Media
• Cyber Behaviour
• Pedagogical Research (Student Narratives, Gamification/Game Based Learning, Emotions and Affects)��
• Grounded Theory (primarily Classic/Glaserian Grounded Theory)��

Memberships

• Member of the British Academy of Management��(BAM)��
• Member of the UK Academy of Information Systems (UKAIS)��
• Chartered Association of Business Schools (CABS), Certified Management��& Business Educator (CMBE)��

Journal Publications

• Ahmed, S. and Haag, M. (2016) Entering the Field: Decisions of an Early Career Researcher Adopting Classic Grounded Theory. The Grounded Theory Review, Vol 15, No. 2, pp. 76–93.

Conference Publications

• Ahmed, S. Haag, M. Lal, B. (2020) Moving away from the Norms: Motives for adopting Classic Grounded theory methodology in information systems research. UK Academy for Information Systems (UKAIS) Conference, Oxford, United Kingdom, March/April 31-1st
• Ahmed, S. Henderson, B. Clements, AJ. Kofinas, AK. (2018) Push and Pull Strategies of Learning in Higher Education; Influencing students’ learning journeys, British Academy of Management (BAM) Conference, Bristol, United Kingdom, September 04-06
• Ahmed, S. Henderson, B. Kofinas, AK. (2018) Push and Pull: An approach to directing learning in higher education, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April��24-25
• Kofinas, AK. Romanova A. Ahmed, S. (2018) Coping Cycles and summative assessments: Reflections on assessment regimes, Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, United Kingdom, April��24-25
• Ahmed, S. Henderson, B. Kofinas, AK. (2017) Changes in Business Students’ Feelings during a Unit-long Gamification 91�ε�, British Academy of Management (BAM) Conference, Warwick, United Kingdom, September 05-07
• Clements, AJ. Ahmed, S. Henderson, B. (2017) Student Experience of Gamified Learning: A Qualitative Approach, 11^th European Conference on Game-Based Learning, Graz, Austria, October 05-06
• Ahmed, S. and Haag, M. (2017) Emoji – What is Their Purpose? A 91�ε� of Effective Communication on Facebook, 4^th European Conference on Social Media (ECSM), Vilnius, Lithuania, July 02-04
• Kofinas, AK. Tsay, C. Ahmed, S. (2017) Terror Management & Gamification in Higher Education Assessment”, Learning, Teaching & Student Experience 6^th Annual Conference, Chartered Association of Business Schools (CABS), Bristol, United Kingdom, April 25-26

Workshops

• Ahmed, S. Henderson, B. Kofinas, AK. (2018) “A sentiment analysis of playful engagement in management learning”, CLE Workshop: “Play, Creativity and interdisciplinary teaching”, Luton, United Kingdom, March 8^th
• Kofinas, AK. Schwabenland, C, Tsay, C. Ahmed, S. (2020) “Equality, Diversity and Inclusivity using Lego (R) Serious Play (R)”, Greenwich, London, United Kingdom, January 10^th

Contact Details

T: +44 (0) 1582 743052
E: sajeel.ahmed@beds.ac.uk